For Modular Home Makers: Showing Buyers Their Home Before It's Built
3 min read
A modular home buyer is buying something that doesn't exist yet. How a maker can show them the floor area, layout, cladding and price before building starts.
A modular home buyer is buying something that doesn't exist yet, often for the largest amount they will ever spend. They search by size, such as "3x6 modular home", and by finish, such as "fully finished". Then they open the maker's website and find a few photos and a PDF floor plan.
This article covers how a modular home maker can show buyers their own home before it is built.
What buyers want to know
- How much space will I get? Floor area, number of rooms and layout.
- What will it look like outside? Cladding, roof, window placement, terrace.
- What will it look like inside? Floors, walls, kitchen, bathroom.
- What's included in the price? Frame, finish, services, delivery, installation, foundations.
- What will my version cost? Not the base model, but with the windows, terrace and finish they chose.
Why modular homes suit a configurator
A modular home is essentially a set of standard parts: modules, cladding panels, windows, roof, terrace. Products like that are the easiest to put into a configurator, because the rules are clear: how many modules can be joined, where windows can go, which finish suits which roof.
In the configurator, the buyer:
- chooses a model or number of modules and sees the floor area;
- chooses a layout from the options you have prepared;
- changes the cladding, roof colour and window frames;
- adds a terrace, canopy or solar panels;
- sees how the price changes and sends an inquiry.
What to show if you don't have a configurator yet
- A plan of every model with dimensions in millimetres and floor area.
- Cladding options on the same house, so buyers can see the difference.
- A clear comparison of packages: what is included shell-only, partly finished and fully finished.
- Real homes you have built, with the location and build time.
- An inquiry form where buyers can pick the model, package and plot location.
Renders before the first home
A new model is often sold from drawings. The same 3D model gives exterior images, interior images and a short video while the first home is still being built. We wrote more about this in 3D renders instead of a photoshoot.
What you get
An inquiry with the model, layout, finish, extras and an image. The first conversation starts with the plot and the timeline, not "please send your price list".