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Pergola Configurator: 8 Choices Buyers Want to See

4 min read

A pergola looks simple until buyers start asking about size, roof and walls. 8 choices worth showing in a configurator, and the rules it needs to know.

A pergola looks like a simple product until the buyer starts asking. What width will fit my patio? Can the roof open? How will it look with glass walls? How much with lighting? Every answer changes both the look and the price, which makes pergolas a natural fit for a configurator.

The short answer

In a pergola configurator, the buyer picks the size, type, roof, frame colour, side walls and extras, and the 3D view and price update straight away. You get an inquiry with exact dimensions and specification, not "how much is a pergola?".

8 choices buyers want to see

  1. Size. Width and depth in millimetres, for example 4000 x 3000 mm. Buyers often know their patio size and want to see how the pergola fits.
  2. Type. Wall-mounted or freestanding. This changes the number of posts and the look.
  3. Roof. Fixed, adjustable louvres, glass, polycarbonate or a retractable canopy. This choice affects the price most, so show it clearly.
  4. Frame colour and material. Aluminium in RAL colours, or timber. Anthracite, white and black are usually matched to the window frames.
  5. Side walls. Sliding glass doors, ZIP screens, curtains or blinds. Buyers want to see which sides will be closed.
  6. Lighting. LED strips in the louvres or frame. An evening view sells better than any description.
  7. Heating and other extras. Infrared heaters, a rain sensor, remote control.
  8. Installation. Whether foundations are needed, whether installation is included, and where you deliver.

Rules the configurator must know

A good configurator doesn't let buyers create a product you can't make. For a pergola, that means things like:

  • the maximum width without an extra post;
  • which roofs are available for which sizes;
  • ZIP screens only up to a certain width per section;
  • lighting only with a louvred roof, or only in certain frames.

You write these rules down once, and the configurator applies them for every buyer. That means fewer inquiries you have to answer with "we can't do that".

What it looks like

Below is a garden house configurator. A pergola works the same way: dimensions, roof, colours and extras change in the 3D view, and the price is calculated straight away.

Try it yourselfA real garden house configurator. Change the size, finish and extras.
Demo built by Trimata from public drawings and photos

What you get with every inquiry

  • exact width, depth and type;
  • roof, wall and frame choices;
  • the list of extras;
  • the price the buyer saw;
  • an image of the pergola the buyer created.

With that you can offer a site visit or send a quote straight away, instead of starting with a list of questions.

When to start

Like saunas and hot tubs, pergola season starts in spring, but buyers choose earlier. A configurator is worth having in place when buyers start comparing, usually in late winter. For most products a configurator is ready within 2 weeks, but leave time to test it before the season.

Frequently asked questions

Yes. Buyers enter their own dimensions, and the configurator applies your rules: when an extra post is needed, which roofs are possible and what it costs.
Not necessarily. You can show a starting price or a range, and give the exact price after a site visit.
The configurator shows the pergola with a wall section or patio so the scale is clear. Modelling a specific house is separate work.
Start with size, roof, colour and side walls. They change the look and price most. Smaller extras can be added later.

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