Why Doesn't Your Website Bring Inquiries? A 10-Question Check for Makers
4 min read
Your website gets visitors but few inquiries. Check it on a phone against the 10 questions buyers ask themselves before they write.
Sauna, hot tub, garden house and furniture makers often say the same thing: the website gets visitors, but few inquiries. Usually the problem isn't the ads. It's that the website doesn't answer the questions buyers ask themselves before they write.
Below are 10 questions. Open your website on a phone, as a buyer would, and check whether you can find each answer within a few seconds.
10 questions buyers need answered
- What do you make? On the first screen, plainly: "Barrel saunas and hot tubs", not "Quality and tradition since 2005".
- What sizes and variants are there? Every size in one place, with dimensions, not scattered across pages.
- What will my version look like? Can buyers see their chosen colour, size and extras, or only your photos?
- How much does it cost? At least a starting price, or how the price changes with each choice. Without any price, some buyers simply leave.
- What's included? Stove, delivery, installation, foundation. Uncertainty here turns into another email.
- How long will it take? A rough build and delivery time, especially before the season.
- Do you deliver to my town or country? The delivery area and how it works.
- Have you done this before? Real projects with the town, reviews and photos from customers' gardens.
- Who are you? Company name, registration number, address, people. A buyer spending several thousand wants to know who they are paying.
- How can I ask quickly? A form where they can choose the product and variant, not an empty "Your message" box.
How to score yourself
Give yourself 1 point for each question you can answer within a few seconds on a phone.
| Score | What it means |
|---|---|
| 8-10 | The website works. Grow traffic and track inquiries. |
| 5-7 | Buyers leave with unanswered questions. Fix the gaps before spending more on ads. |
| 0-4 | Most ad spend is wasted right now. Start with questions 3, 4 and 10. |
The three most common gaps
Looking through makers' websites in Lithuania, we see the same three gaps most often.
1. Buyers can't see their own version
The photos show one product in one colour. If you offer three sizes and five colours, the buyer has to imagine the other fourteen. The fix is images for every variant, or a configurator where buyers choose for themselves.
2. No price
"Price on request" protects you from competitors but puts off buyers who are still comparing. The middle ground is a starting price or a range, with the exact price in the quote.
3. The form asks too little
A "Your message" box brings in "How much is it?". Then the email chain starts. A form with product, size and extras brings in an inquiry you can answer with a quote straight away.
What to do next
- Run the check on your website and write down your score.
- Fix the cheap things first: a clear first screen, a starting price, what's included, build time.
- Add images for every variant, or a configurator for your most popular product.
- After 8-12 weeks, compare the number of inquiries and how many of them are detailed.
If you'd like us to run the check for you, send your website address through the inquiry form. We review every inquiry within 24 hours.
